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Consumer Segmentation


Today's 'Litmus Test' for your business model is:

Does your product/experience offering match the demands of a potential targeted consumer segment?

Once this match has been confirmed, it is vital that a full understanding of the key motivators for the selected segment/s is established.

Focused segmentation analysis will greatly enhance the ability to cost-effectively market to this consumer.

Our experience in this area includes:

Consumer segment research analysis for:

  • State Tourism Authorities

  • Regional Tourism Organisations

  • Private enterprise tourism organisations

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